I am absolutely baffled by his booking so far. They give him this gimmick, that really isn't a gimmick, but what small bit of gimmick there is, they don't seem to want to commit too. He's had 3 or 4 different haircuts in the few times he has been on TV. Seems like every time he gets a win, the next week he is booked against Baron Corbin or someone else who absolutely trashes any momentum he may have gained from the previous win.
I seriously don't get it. He could work as a face or heel. He can keep up with all the other indy guys who are currently dominating the top of the card. His shit looks good.
There has to be something backstage, or someone in a position of power working against him. Nothing else makes sense.