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WWE advertising The Rock's in-ring return for Survivor Series


Bix

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There's a big difference between HHH working a dark match and The Rock working a match at Survivor Series.

 

Regardless of whether or not it happens, that it's in the ad pipeline is interesting. Are they being intentionally misleading to try to give a boost to a show that's a guaranteed sellout? Is/was there a plan for Rock to work a match on the show? Etc.

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I don't want Rock and Cena to touch until Mania, but this is 2011. I didn't want Cena and Barrett to touch, didn't want Punk and HHH to touch, etc.

 

With that being said, I could see Rock being apart of a Survivor Series elim tag match. You could put him on Cenas team and tease dissension rather than putting him opposed to Cena. I REALLY want to see a promo-off between Rock and Punk, though.

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Yeah, that's the best way to go. This way, Rock can have in-ring interactions with some other current roster guys as well as build WM28 without blowing their load on it early.

 

I'd put Rock on Cenas team, with the story of them trying to one up and top each other, emptying their arsenals on Miz/Christian type dudes.

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Meltzer thinks it's just highly misleading advertising. I'm surprised you bought into it so much, Bix.

It's not that I don't think it could be a misleading ad. When I saw the TV ad I thought it could very well be that and I made sure to word the article carefully and express some doubt about it.

 

Having said that, Facebook event page says it's The Rock's "return to action after 8 years" and TheGarden.com (which I didn't check last night) says "The People's Champion-The Rock returns to action for the first time in 8 years to join John Cena and all your favorite WWE Superstars at "Survivor Series.". That's much more overt than the local TV ad was. If it's just "he will be there and will likely get involved physically," then, well, he already did that at Wrestlemania, so it wouldn't be the first time he did that in 8 years and that would just be stupid. Since his last match happened to be at MSG, why not "The Rock returns to the world's most famous arena after 8 years?"

 

This show is not going to have any problems drawing live or on PPV. Hell, it especially goes for the live event in the building. The last MSG house show before the renovation (standard Raw line up plus HHH vs Sheamus) was easily the biggest house show of the year. This is going to be a big 4 PPV at MSG with The Rock doing SOMETHING. The show will sell out. There is no reason to do any deceptive early advertising (and the wording of the ads, especially the Facebook & MSG pages, is absolutely deceptive) for this show.

 

Yes, it's wrestling and it's in their nature to lie even when they don't need to (I forget what it was specifically about but there was something during Linda McMahon's campaign where this was especially noticeable) but it seems really extraneous to do so here. This type of false advertising is not something that WWE has done in a very long time. All I can think of recently is merging singles matches into tags via a show-opening angle. If the last MSG show is any indication, then fans react positively to those, anyway.

 

The Rock may not work a match on the show, but I think we need to let this play out a little more before making a definitive judgment.

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Yeah. Have him do something, but I wouldn't advertise him for a full on match. Of course, he's already "done stuff" both before and at this year's WrestleMania. You could have him work in the Survivor Series match, maybe lay him out before the match so he's not there all the time, come in at the end when his partner's down 3-1 and lay out the 3, an "I've still got it" message for Cena, I guess. And, of course, it'd be another 6 months until Mania, anyway. But Mania should be his first "real" match.

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Meltzer thinks it's just highly misleading advertising. I'm surprised you bought into it so much, Bix.

It's not that I don't think it could be a misleading ad. When I saw the TV ad I thought it could very well be that and I made sure to word the article carefully and express some doubt about it.

 

Having said that, Facebook event page says it's The Rock's "return to action after 8 years" and TheGarden.com (which I didn't check last night) says "The People's Champion-The Rock returns to action for the first time in 8 years to join John Cena and all your favorite WWE Superstars at "Survivor Series.". That's much more overt than the local TV ad was. If it's just "he will be there and will likely get involved physically," then, well, he already did that at Wrestlemania, so it wouldn't be the first time he did that in 8 years and that would just be stupid. Since his last match happened to be at MSG, why not "The Rock returns to the world's most famous arena after 8 years?"

 

This show is not going to have any problems drawing live or on PPV. Hell, it especially goes for the live event in the building. The last MSG house show before the renovation (standard Raw line up plus HHH vs Sheamus) was easily the biggest house show of the year. This is going to be a big 4 PPV at MSG with The Rock doing SOMETHING. The show will sell out. There is no reason to do any deceptive early advertising (and the wording of the ads, especially the Facebook & MSG pages, is absolutely deceptive) for this show.

 

Yes, it's wrestling and it's in their nature to lie even when they don't need to (I forget what it was specifically about but there was something during Linda McMahon's campaign where this was especially noticeable) but it seems really extraneous to do so here. This type of false advertising is not something that WWE has done in a very long time. All I can think of recently is merging singles matches into tags via a show-opening angle. If the last MSG show is any indication, then fans react positively to those, anyway.

 

The Rock may not work a match on the show, but I think we need to let this play out a little more before making a definitive judgment.

Your scepticism, which is a lot more obvious with your in depth explanation, didn't quite shine through enough for me in your original post. That might be my fault for not putting enough emphasis when reading your article on where you indicate some uncertainty. Also, my reply was a bit more blunt than I was originally playing around with in my head, adding something similar to your final sentence. :)

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The Rock spoiled that he was going to be at Survivor Series months ago on Twitter anyway. It's probably just WWE subtlety trying to go along with it since the cat is out of the bag anyway. I highly doubt he'll have a match or be officially advertised for the show. Instead you'll get shit like Lawler on RAW saying "Survivor Series is going to be electrifying!" *wink, wink*

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If The Rock did a Survivor Series tag, he'd just be one of 10 guys in a match (which completely neutralizes anything that makes him special).

What makes him special in-ring in 2011? Hitting the rock bottom/people's elbow/punch combo. His entrance. Maybe him interacting with 4 other guys in a promo. The fact that you can say that he's wrestling.

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If Rock was in a Survivor tag match the crowd would be going crazy, chanting his name, and the roof would blow off the place when he actually tagged in. I'd say that would be pretty special.

 

Whether or not they should do it, I don't know. Him and Cena on the same team would be pretty cool and help build to the WM match, but I can see the argument for keeping him out of the ring until WM also

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The thing I look at is how the WWE has been on an impulse booking binge lately. They haven't been getting the TV ratings they want. So I can see them hotshotting The Rock's return for the chance that the next Raw hits big in ratings. I hope they don't, though.

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Dave was talking on yesterday's Observer Radio like this is going to happen. He also said that they'll probably try to get Rock to wrestle at Rumble. That probably wouldn't be such a good idea, though it does create the possibility for a fun storyline where heel COO HHH tries to call the Mania match off and the only way to ensure it is for Rock to win the Rumble and Cena to win the title back from Alberto.

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